Asta da viral

Futu-i, deja mi-e sete si pofta si chef de bere . Or avea si rock la mama? Asta ar fi un meniu complet.

Si am mai gasit o chestie, cica virala. Arata bine dar mi se pare obositor, complicat, prea complex.

http://viralrabbit.ro/

Ce m-am mai ras aseara

1. Niste mecanici de la un service au luat o masina de viteza, un bolid de 170.000 de euro, pe care proprietaru il lasase pe mana lor ca sa-i schimbe uleiul … si l-au facut scrum. Masina a luat foc si au bagat-o in parapet, pe autostrada. De-abia astept sa se faca filmu.

2. Fratii Dolanescu se cearta. E un banc mai vechi, care suna cam asa: Doi frati mergeau pe-o strada. La un momentdat gasesc un sac cu bani. Si nu stiu cum sa-l imparta: jumi – juma sau frateste.

McCannErickson – not so “well meant thives”

Arata bine. Dar habar n-aveam ca a existat asa ceva. Si a mai si aparut in pragul ADOR-ului. Miroase a ghost. Asta e o chestie clasica la McCann. Sau sa zic la Botan? Oricum, cel mai important lucru pe care nu-l stiam e ca s-a mai facut. Trebuia sa ma astept, totusi. Si cica s-a facut chiar anu asta. Si a luat un Cannes. Sa ne traiasca Ads Of The World! Nu e cel mai tare site de publicitate doar din cauza arhivei atat de complexe sau a ideii atat de geniale, ci si datorita pasionatilor si comentatorilor. Astfel, in cele ce urmeaza, voi reproduce comentariile la acest ghost-furaciune:

Guest | Tue, 2009-09-08 11:04
that’s already done…it won in Cannes 09….

federo | Tue, 2009-09-08 11:12
this guerrilla stuff is going too far.

slowrider | Tue, 2009-09-08 11:16
and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!

Guest | Tue, 2009-09-08 12:09
Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring…

djvm98 | Tue, 2009-09-08 12:16
Rational is fine, execution is great, but (there’s always a “but”) you never know how people would react against the brand for being such intrusive… would love to see the post-campaign results

Guest | Tue, 2009-09-08 12:52
IT’s that easy to get into your pocket. good work, copywriter.

Honest Dave | Tue, 2009-09-08 19:35
At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.

Guest | Wed, 2009-09-09 02:15
Bad English. Is that easy to ruin a good idea.

Dev Kumar | Wed, 2009-09-09 03:35
It’s not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you’d feel great about the coup you pulled but that’s quite a thin line, mate. Someone said that it’s good for Romania but that’s doubtful. This is not good anywhere.

Grace | Wed, 2009-09-09 08:52
Do you think they actually ran with the pickpocket campaign as suggested… or are using the above story to promote the product?

Si acum, sa va prezint echipa:

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Published: August 2009

Sa le multumim ca ne fac de cacat de cate ori au ocazia, ca nu se dezmint, ca nu le pasa !!!