Arata bine. Dar habar n-aveam ca a existat asa ceva. Si a mai si aparut in pragul ADOR-ului. Miroase a ghost. Asta e o chestie clasica la McCann. Sau sa zic la Botan? Oricum, cel mai important lucru pe care nu-l stiam e ca s-a mai facut. Trebuia sa ma astept, totusi. Si cica s-a facut chiar anu asta. Si a luat un Cannes. Sa ne traiasca Ads Of The World! Nu e cel mai tare site de publicitate doar din cauza arhivei atat de complexe sau a ideii atat de geniale, ci si datorita pasionatilor si comentatorilor. Astfel, in cele ce urmeaza, voi reproduce comentariile la acest ghost-furaciune:
Guest | Tue, 2009-09-08 11:04
that’s already done…it won in Cannes 09….
federo | Tue, 2009-09-08 11:12
this guerrilla stuff is going too far.
slowrider | Tue, 2009-09-08 11:16
and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!
Guest | Tue, 2009-09-08 12:09
Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring…
djvm98 | Tue, 2009-09-08 12:16
Rational is fine, execution is great, but (there’s always a „but”) you never know how people would react against the brand for being such intrusive… would love to see the post-campaign results
Guest | Tue, 2009-09-08 12:52
IT’s that easy to get into your pocket. good work, copywriter.
Honest Dave | Tue, 2009-09-08 19:35
At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.
Guest | Wed, 2009-09-09 02:15
Bad English. Is that easy to ruin a good idea.
Dev Kumar | Wed, 2009-09-09 03:35
It’s not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you’d feel great about the coup you pulled but that’s quite a thin line, mate. Someone said that it’s good for Romania but that’s doubtful. This is not good anywhere.
Grace | Wed, 2009-09-09 08:52
Do you think they actually ran with the pickpocket campaign as suggested… or are using the above story to promote the product?
Si acum, sa va prezint echipa:
Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Published: August 2009
Sa le multumim ca ne fac de cacat de cate ori au ocazia, ca nu se dezmint, ca nu le pasa !!!
mtcsol 
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